All the tools and resources you need to export your goods across the world
At this point, you have segmented the world market into a two, maybe three, groups:
Your main segment (i.e. your shortlist) currently comprises between three and five countries. But this has only been a very superficial examination based on initial desk-research you have undertaken. You still need to study the countries, environments, industry sectors and customers within each the selected countries in order to determine whether they indeed offer the potential for your company. At this point, the time has thus come to do more intensive research on each of these shortlisted countries and to narrow the potential target countries/markets down to one or two countries.
Marketing research is about getting down to the specifics. With marketing research your aim is to understand your customer. You will want to know for example:
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